Marketing 101: show up to your events

Marketing plays a huge role in whether or not dogs get adopted. A citizen writes to ask Franklin County Dog Shelter spokeswoman Susan Smith about FCDS’s efforts to better market and promote dogs during Adopt a Shelter month:

From: Citizen
Sent: Tuesday, October 01, 2013 10:55 AM
To: ‘’
Subject: Adopt a Shelter Dog Month

What is Franklin Co doing to promote Adopt a…

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Kudos to these rescues.


Today, Franklin County released the numbers for dogs saved by dog rescues in the first quarter of 2014.

Here’s hoping marketing and promotional and opportunities and reach these worthy rescues. I’m sure they could use coveted earned media opportunities. The two rescues featured on Channel 4 last week? They’re not on this list.

—–Original Message—–
From: Moore-Cisneros, Katie

Sent: Sun, Apr 6,…

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This post is dedicated to these dogs.

Despite passing behavior tests, Franklin County Dog Shelter refused to place these dogs on the adoption floor. In an email posted below, a shelter employee verifies that a pit bull limit is in place at the shelter. This limit is something Director Rock has denied until 5 days ago. Maybe the Director knew his bluff was about to be called? The dogs’ images and stories are below.

















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Full Disclosure: part 1, Franklin County Dog Shelter

Last week (Mar 26, 11am), NBC4′s Gail Hogan had Franklin County Dog Shelter spokeswoman Susan Smith and an adorable FCDS puppy on her popular morning talk show. Smith spoke about some of the programs in place at FCDS. During the segment both FCDS Spokeswoman Susan Smith and Gail Hogan urged viewers to donate to a local animal rescue called Measles Animal Haven.

Measles Animal Haven is a small…

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Madison County Dog Shelter is saving Franklin County Dog Shelter Dogs

Neighboring Madison County Dog Shelter, with a fraction of the budget and staffing we have here in Franklin County, has stepped up to help save dogs here in Franklin County. Their shelter director writes:

From Betty Peyton on April 3, 2014 at 8:01 pm

Betty Peyton on April 3, 2014 at 8:01 pm
I am the director of the Humane Society of Madison County. I have been told by different staff and…

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Franklin County Dog Shelter has more than a pit bull problem on their hands.

The following are incident reports about Dr. Morton, the head veterinarian at Franklin County Dog Shelter. I will let the reports tell the story. I have removed all the shelter volunteer and employee names:


In this incident report, a male employee reports being harassed by Dr. Morton. Dr. Morton asks the man where his purse is, refers to ‘his people,’ and tells the man to bend…

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And you thought pit bulls were aggressive…

And you thought pit bulls were aggressive…

In the following post Franklin County Dog Shelter Director Joe Rock threatens a man who disagrees with FCDS policies. The “mommy” the Director is referring to is former United States Congresswoman and Franklin County Commissioner, Mary Jo Kilroy:

The FCDS Director continues the conversation with an invite to brawl in Der Dutchman’s parking lot (you can’t make this shit up), and yes, the Franklin…

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That other time that FCDS killed another rescued kitten.

This email was sent from a nonprofit rescue organization to the Franklin County Dog Shelter Director/Warden after the FCDS needlessly euthanized a kitten for the umpteenth time:

On Sep 13, 2013, at 12:30 PM, Kelly


Yesterday I was at the shelter and was shown a kitten in Receiving. This kitten was left behind after Fido’s took the other littermates, this one likely having a URI. (Vet…

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Franklin County Dog Shelter’s Vet Was Last Employed at a USDA Slaughterhouse

Franklin County Dog Shelter’s Vet Was Last Employed at a USDA Slaughterhouse

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.. I hold that, the more helpless a creature, the more entitled it is to protection by man from the cruelty of man” -mahatma gandhi

Two years ago, Ohio did away with breed specific discrimination (BSL). We were one of the last states to dump a policy built on prejudice and urban stereotypes about dog…

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